Category : Broadcast
Video advertisement single or series broadcast on television or cinema.
< Back to Categories
Name:
Drew Sebesteny (Saskatoon)
Organisation:
MGM Communications
Title:
Prepare to Be Amazed
Credits:
Art Director: Michael Gatioan
Copywriter: Drew Sebesteny
Client:
SaskTel
Client’s Business:
Technology
Rationale:
Looking for a quick 15 second spot to reinforce the Ultimate 65 plan, this spot demonstrated the feeling of freedom rather than focussing so heavily on features. Leveraging the platform, it incorporated various characters – most notably the Wolf. Rather than his typical gruff demeanour, we injected some real life and character into his... well... character. It's worth noting that this ad was (according to research) single-handedly responsible for turning the Wolf from one of the least liked characters into one of the most (and, truthfully, one of the only reasons he's still around today).
Name:
Drew Sebesteny (Saskatoon)
Organisation:
MGM Communications
Title:
Retirement Rocks
Credits:
Art Director: Michael Gatioan
Copywriter: Drew Sebesteny
Client:
SaskTel
Client’s Business:
Technology
Rationale:
SaskTel's new Ultimate 65 plan had just about everything you need to use your phone as much as you want, wherever you want across Canada. On the cusp of evolving the SaskTel creative platform, it was the perfect opportunity to introduce one long-time behind-the-scenes character – Granny. A spitfire with a love for extreme activities, Granny was the ideal candidate to demonstrate the go-anywhere flexibility of the Ultimate 65 plan (didn't hurt that she helped move the platform storyline along either).
Name:
Tim Neal (Saskatoon)
Organisation:
Tap Communications
Title:
Ens Rebranding – Broadcast
Credits:
Tim Neal (Creative Director) David Melashenko (Art Director) Pamela Cradock (Copywriter) Rebecca Harbin (Designer)
Client:
Ens Lexus Toyota Scion
Client’s Business:
Automotive Dealership
Rationale:
THE CHALLENGE: Create a distinctive television spot for a growing automotive dealership with a production budget under $25,000.
THE BRIEF: With an ever increasing competitive landscape, and the growth of their business, Ens needed to rebrand. Ens’ focus on cars is essential to their brand, and we also needed to deliver a distinctive look that worked with the Toyota Corporation’s visual identity.
THE DELIVERY: The concept was to change the tone of the dealership and differentiate it – and luckily the Toyota Corporation was doing the exact same thing with their corporate tone! We would be able to use their advertising tone to build on and accentuate the Ens brand. We went with the newly established “Straight Talk” tone and contrasted it with an intro of stereotypical dealership gimmicks.
THE BRIEF: With an ever increasing competitive landscape, and the growth of their business, Ens needed to rebrand. Ens’ focus on cars is essential to their brand, and we also needed to deliver a distinctive look that worked with the Toyota Corporation’s visual identity.
THE DELIVERY: The concept was to change the tone of the dealership and differentiate it – and luckily the Toyota Corporation was doing the exact same thing with their corporate tone! We would be able to use their advertising tone to build on and accentuate the Ens brand. We went with the newly established “Straight Talk” tone and contrasted it with an intro of stereotypical dealership gimmicks.
Name:
Tim Neal (Saskatoon)
Organisation:
Tap Communications
Title:
Saskatchewan Teachers’ Federation – Broadcast
Credits:
Tim Neal (Creative Director) David Melashenko (Art Director) Pamela Cradock (Copywriter) Rebecca Harbin (Designer)
Client:
Saskatchewan Teachers’ Federation
Client’s Business:
Professional Association
Rationale:
THE CHALLENGE: Highlight the realities of education in Saskatchewan and raise public awareness of the challenges in the education system.
THE BRIEF: Help start a general discussion about the provincial education system with Saskatchewan Teachers’ Federation being seen as the central hub for this debate.
THE DELIVERY: The basic concept was to show a typical classroom in a way the public had never seen before. We subtracted the students from the scene and instead placed emotive placards above the desks – this highlighted the many issues that can affect learning as well as teaching.
The television ads were designed to drive traffic to the public blog, which featured blog posts about relevant topics, and provided education links from around the world. The spots built on a creative strategy to capture the public’s attention and promote the concept that education has an effect on every single resident of this province.
THE BRIEF: Help start a general discussion about the provincial education system with Saskatchewan Teachers’ Federation being seen as the central hub for this debate.
THE DELIVERY: The basic concept was to show a typical classroom in a way the public had never seen before. We subtracted the students from the scene and instead placed emotive placards above the desks – this highlighted the many issues that can affect learning as well as teaching.
The television ads were designed to drive traffic to the public blog, which featured blog posts about relevant topics, and provided education links from around the world. The spots built on a creative strategy to capture the public’s attention and promote the concept that education has an effect on every single resident of this province.
Name:
Tim Neal (Saskatoon)
Organisation:
Tap Communications
Title:
House Hunting Season – Broadcast
Credits:
Tim Neal (Creative Director) David Melashenko (Art Director) Pamela Cradock (Copywriter) Rebecca Harbin (Designer)
Client:
Synergy Credit Union
Client’s Business:
Financial Institution
Rationale:
THE CHALLENGE: Mortgage season for a region where house sales were peaking.
THE BRIEF: Create a broadcast spot on a production budget under $10,000.
THE DELIVERY: We borrowed from the memorable scenes of all our favourite action movies to reinforce the mock seriousness of “gearing up.” The TV spot played up the typical “manliness” of the hunting season, but with an unexpected twist.
THE BRIEF: Create a broadcast spot on a production budget under $10,000.
THE DELIVERY: We borrowed from the memorable scenes of all our favourite action movies to reinforce the mock seriousness of “gearing up.” The TV spot played up the typical “manliness” of the hunting season, but with an unexpected twist.
Name:
Shane Ostrander (Saskatoon)
Organisation:
The Marketing Den
Title:
Moving to Saskatchewan
Credits:
Copywriter: Dana Olafson
Client:
SaskTel
Client’s Business:
Telecommunications
Rationale:
SaskTel wanted to reach their existing business customers to let them know about 10 calling features that would help them be more efficient handling phone calls. The challenge was creating a mail piece that would be noticed and passed to key decision makers that would be interested in the services. A voice recorded mail piece was made that reminded business owners the frustrations their customers can have when they are unable to get a hold of them. The piece asked the question, "sound familiar?" to invoke the reader to open the message where they are surprised by the video recording. This was designed to spark a conversation within an office around features that are normally over looked and to create a buying decision.
Name:
Laila Haus (Regina)
Organisation:
Phoenix Group Advertising
Title:
Rider 2013 TV
Credits:
Writing/Creative Direction: Lee Jones
Design/Art Direction: Ryan Dowdeswell
Client:
Saskatchewan Roughriders
Client’s Business:
Football
Rationale:
Celebrate the fans and what the Saskatchewan Roughriders mean to Saskatchewan.