Non broadcast orientated Video advertisement not broadcast on television or cinema. Examples include Online and Viral videos. Single or Series.

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MGM - SaskEnergy Furnace Maintenance Detail
Title:
SaskEnergy Furnace Maintenance
Client:
SaskEnergy
Client’s Business:
Natural Gas
Rationale:
While a furnace may be one of the single most important pieces of equipment in your home (really, it's the heart of your home), it's also one of the most often neglected. But what if your furnace wasn't just a grey hunk of metal tucked away in the basement? What if it could communicate its needs and feelings? Well, we'd hazard to guess you'd be a lot more likely to maintain it.
Judge this media: SaskEnergy_Birthday Boy.mp4,SaskEnergy_Listen Up.mp4
MGM - Meerkat Detail
Title:
Meer Cat Christmas
Client:
MGM Communications
Client’s Business:
Advertising
Rationale:
Christmas 2012 allowed MGM to craft another high-brow, tasteful invitation to inform clients that they should attend our client reception. Inspired by BBC’s Talking Animals, we let this little meerkat do the talking. He pretty much screwed everything up. Idiot.
Judge this media: MGM Invite Regina.m4v, MGM Invite Saskatoon.m4v
MGM - Client reception filthy animal Detail
Title:
Filthy Animal
Client:
MGM Communications
Client’s Business:
Advertising
Rationale:
There’s no better way to entice guests to attend a festive December soirée than by having one of the most iconic Christmas film characters of all time, Kevin McCallister, dish out a personal invite. Using a clever cardboard cutout and the academy awardless acting skills of our very own staff, we crafted a Christmas party invite that not even the most curmudgeonly Scrooge or Grinch could decline.
Judge this media: MGM_Client_Reception.mov

Award of Merit

SIAST - 150 programs Detail
Title:
150 programs. 1 that's right for you.
Client:
SIAST
Client’s Business:
Higher Education
Rationale:

The Saskatchewan Institute of Applied Science and Technology (SIAST) is widely known in Saskatchewan for being a leader in trades training but not as well known for other programming. Results from the institute’s 2012 Market Awareness Survey indicated that awareness of the breadth of SIAST programming is low. When asked about the programming that SIAST offers, 79% of respondents indicated trades and 44% nursing. In actuality, less than 25% of the business SIAST does is in the area of trades training. Less than 25% of the respondents were aware of the other named areas of programming.

The goal of the SIAST video was to increase the awareness of the breadth of SIAST programming across the province of Saskatchewan. This goal supports the organizational goal to advance SIAST’s positioning and branding as identified in SIAST’s Operating and Capital Plan. The marketing objective identified to determine success was to generate 5,000 YouTube views within six months, and we achieved that.

As part of the video creative it was important to showcase the hands-on learning approach at SIAST and to feature students, faculty and staff in their program environment. As many of the 150 programs offered at SIAST as possible would be included in the video as well as other campus life footage, including Aboriginal. To support the visual message of the video, the tag line “150 programs. 1 that’s right for you.” was used. This tag line is featured in other marketing and recruitment materials for SIAST, and very quickly identifies to the target audience the main goal of the video. The video was shot over a period of five days and included footage from all four campus cities. We had a 30 second version recut for additional advertising opportunities such as the theatre advertising we purchased at Cineplex Odeon theatres throughout the province.

Video One
Video Two

Judge this media: SIAST 150 Programs - 30 Second.mp4, SIAST 150 Programs Full Length.mp4

Award of Merit

Look Matters - DOTT2 Detail
Title:
Dawn of the Tread - SK Scrap Tire Corp
Client:
SK Scrap Tire Corporation
Client’s Business:
Tire Recycling Stewardship Program
Rationale:
Saskatchewan Scrap Tire Corporation has been working to recycle old scrap tires in this province for over fifteen years. As with all environmental stewards, they have a serious message that is important to communicate. We previously worked on a campaign titled “Unsung Heroes “ which was successful in accomplishing its goals for SSTC, but this time they wanted something that was less literal and more eye-popping.

SSTC wanted to create an online video in 2013 with hopes that in 2014, it would be repurposed into a cross-platform advertising campaign. We approached this task with high-level, platform thinking. Having worked with SSTC in the past we were at an advantage in knowing what had been done previously, and what options had yet to be explored. After some brainstorming and vetting we landed on “Dawn of the Tread”. It points to the seriousness of tire recycling in a way that is entertaining to consumers.

Although, the full campaign is set to launch in Summer of 2014, the video was created and shared online in Fall 2013 to start to garner attention, building up to the full release of the campaign.
Judge this media: DawnoftheTreadNov25th-HD1.mp4
BT - Sip by Sip - CFL Beer Launch - web video Detail
Title:
Sip by Sip - CFL Beer Launch
Client:
Great Western Brewery
Client’s Business:
Alcoholic Beverages
Rationale:
In September of 2013, Great Western Brewery proudly announced that they would be the official beer of the Canadian Football League. To celebrate this momentous occasion and to commemorate the 101st Grey Cup being held in Regina, Great Western released a special limited edition CFL Beer. They came to us to create and produce a 1-3 minute online video that would raise awareness of this limited edition beer.

While the overarching goal was to inform, we also wanted this video to have emotional appeal. After touring the brewery we were inspired by the story of the Original 16 founding members. We thought that juxtaposing the passion and grit of the founding brewers with the typical sports metaphors would be interesting and help not only tell the story of this beer, but also build pride in the brewery. The voice over was written in the style of a pre-game locker room pep talk given by a coach. Using a series of common sports metaphors, we tell the story of how this very special limited edition beer was created, brewed, packaged and delivered to customers. The writing was crafted in such a way that each metaphor speaks both to the determination of the brewery as well as the determination of a sports team. The spot was well received and garnered much positive social media feedback, leading to a 30 second version being cut and played on the MaxTron during Grey Cup.

Judge this media: C1_Writing_GreatWesternBrewery_CFL_Beer.mp4
TAP - House Hunting Season – Web Videos Detail
Title:
House Hunting Season – Web Videos
Client:
Synergy Credit Union
Client’s Business:
Financial Institution
Rationale:
THE CHALLENGE: Mortgage season for a region where house sales were peaking.

THE BRIEF: Use web video to extend the reach of the broadcast spot which had the production budget under $10,000.

THE DELIVERY: The web videos were developed to extend the reach of the initial TV spot. We used basic props and wrote simple alternate endings to allow us to make 3 unique web videos. These videos would be released throughout the campaign to maintain the freshness of the message.
Judge this media: TAP_SYN-HouseHunting-WebVideos_A6_A.mp4,TAP_SYN-HouseHunting-WebVideos_A6_B.mp4, TAP_SYN-HouseHunting-WebVideos_A6_C.mp4